searchengineland.se

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : smxstockholm.se/

Character length : 16

Title

Search Marketing Expo – SMX Stockholm, Sweden

Description

Welcome to a conference where both marketers and SEO-gurus can grow and learn from each other and global experts.

Keywords (meta keywords)

SMX, conference, Search Marketing Expo, Stockholm, Sweden, SEO, SEM, SERP, SERPS, experts, Search Marketing, optimization, seo optimization, ranking, international, seo marketing, search engine optimi

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: SMX Stockholm
site_name: SMX Stockholm
url: http://smxstockholm.se
description: Stockholm, SE: Oct. 2013
locale: en_us
type: website

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://smxstockholm.se/sponsor_exhibit ("Sponsor/Exhibit 2015")
http://smxstockholm.se/sponsor_exhibit ("Sales")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://smxstockholm.se/robots.txt

User-agent	Disallowed for the search engines
*	/_images /risingmedia /wp-admin /wp-includes /wp-content/plugins /wp-content/cache /wp-content/themes /trackback /comments /category// /trackback /comments /? /*?
Googlebot-Image	All subpages are allowed to crawl
Mediapartners-Google*	All subpages are allowed to crawl
ia_archiver	All subpages are denied to crawl
duggmirror	All subpages are denied to crawl

Social

Social Engagement

Linkedin47

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Strict

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”de”.

Title

Search Marketing Expo – SMX Stockholm, Sweden

Character length : 45

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
3	6	0	3	0	0

Heading structure in the source code

<H1> 14-15 October, 2013
<H1> Search Marketing Expo – SMX Stockholm, Sweden
<H2> SMX has run in Stockholm for the last few years, but with the increasing complexity of the topic, the desirability of gathering as many international experts in one place, and the breadth of the programme at SMX Munich and SMX London, we have decided not to run it in Stockholm in 2017.
<H1> SMX Stockholm 2013
<H2> 14 & 15 October 2013
<H2> Keynote:
<H4> FROM STORYTELLING TO MICROTARGETING: HOW TO CRAFT YOUR MESSAGE, FRAME THE DEBATE AND ENGAGE YOUR AUDIENCE IN THE DIGITAL AGE
<H2> Local relevance and world-class expertise:
<H2> Who Should Attend?
<H2> Interested in Sponsoring or Exhibiting at SMX Stockholm?
<H4> Sponsors
<H4> Mediapartner

Word cloud

smx12
stockholm11
search6
october5
media4
sweden3
campaigns3
conference3
audience3
team2
munich2
laar2
van2
day2
experts2
managing2
all2
how2
finland2
marketers2
agenda2
message2
digital2
sales2
denmark2
run2
advertising2
marketing2
exhibition2
organizations2
sponsors2
become2
reach2
norway2
new2

Keyword matrix

word	title	descriptions	heading
smx
stockholm
search
october
media
sweden

Two Word cloud

smx stockholm5

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 22 images on this web page.

Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

157

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://marketinglandevents.com/.. /jquery.js?ver=1.12.4
https://marketinglandevents.com/.. /jquery-migrate.min.js?ver=1.4.1

List of render blocking css files

https://cloud.typography.com/7240474/732928/css/fonts.css
https://marketinglandevents.com/.. /rm_api_style.css?ver=3.0.4.1
https://stuff.risingmedia.eu/CDN/rm-font/style.css?ver=1.0.3
https://marketinglandevents.com/.. /main.css?ver=20151001
https://marketinglandevents.com/.. /style.css?ver=20151001

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://smxstockholm.se/wp-content/themes/smx2011/scripts/rating_update.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/jquery-1.2.6.min.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/superfish.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/supersubs.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/jquery.innerfade.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/jtruncate.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/thickbox.js
http://smxstockholm.se/wp-content/themes/smx2011/scripts/video.js
http://smxstockholm.se/wp-includes/js/jquery/jquery.js
http://smxstockholm.se/wp-includes/js/jquery/jquery-migrate.min.js
http://smxstockholm.se/wp-content/plugins/fancybox-for-wordpress/fancybox/jquery.fancybox.js
http://smxstockholm.se/wp-content/plugins/si-captcha-for-wordpress/captcha/si_captcha.js?ver=1495177419

File size of all javascript files combined

3.05MB

Javascript minifying

You can save 3.8KB (46% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://smxstockholm.se/_rating/css/rating_style.css
http://smxstockholm.se/wp-content/themes/smx2011/style.css?d=1
http://smxstockholm.se/wp-content/themes/smx2011/sf.css
http://smxstockholm.se/wp-content/plugins/contact-form-7/includes/css/styles.css
http://smxstockholm.se/wp-content/plugins/fancybox-for-wordpress/fancybox/fancybox.css
http://smxstockholm.se/wp-content/plugins/risingmedia_api/css/rm_style.css
http://smxstockholm.se/wp-content/plugins/g-lock-double-opt-in-manager/css/gsom.css

File size of all css files combined

842.86KB

CSS minifying

You can save 2.8KB (17% compression) on the analysed URL by minifying the CSS files.

By minifying https://marketinglandevents.com/.. /rm_api_style.css?ver=3.0.4.1 you can save 1.4KB (19% compression rate)
By minifying https://marketinglandevents.com/.. /style.css?ver=20151001 you can save 792B (15% compression rate)
By minifying https://app-sj02.marketo.com/js/forms2/css/forms2.css you can save 404B (16% compression rate)
By minifying https://marketinglandevents.com/.. /rm_api_style_print.css?ver=3.0.4.1 you can save 263B (14% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

162.08KB

Gzip compression

Error! By using Gzip you can save 2.6KB (57% compression) on your site.

By compressing https://marketinglandevents.com/.. /smx_london_ko.svg you can save 2.6KB (57% compression rate)
By compressing https://app-sj02.marketo.com/.. /getForm?munchkinId=727-ZQE-044&form=5898... you can save 1.7KB (58% compression rate)
By compressing https://marketinglandevents.com/.. /menu.svg you can save 307B (43% compression rate)
By compressing https://www.youtube.com/iframe_api you can save 300B (41% compression rate)
By compressing https://s7.addthis.com/static/132.3f8dcb25ff9c4caa7526.js you can save 110B (27% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

121

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://app-sj02.marketo.com/js/forms2/css/forms2-theme-shadow.css	Expiry time is not specified
https://app-sj02.marketo.com/js/forms2/css/forms2.css	Expiry time is not specified
https://app-sj02.marketo.com/js/forms2/js/forms2.min.js	Expiry time is not specified
https://marketinglandevents.com/.. /menu.svg	Expiry time is not specified
https://marketinglandevents.com/.. /smx_london_ko.svg	Expiry time is not specified
https://munchkin.marketo.net/munchkin.js	Expiry time is not specified
https://m.addthisedge.com/.. /_ate.track.config_resp	60 seconds
https://s7.addthis.com/js/300/addthis_widget.js	10 minutes
https://use.typekit.net/sfn0tyt.js	10 minutes
https://static.doubleclick.net/instream/ad_status.js	15 minutes
https://www.google-analytics.com/.. /js?id=GTM-P74L3P8&t=gtm2&cid=534407237.1...	15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-W3B2RKR	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /108564809495945?v=2.8.14&r=stable	20 minutes
https://www.googleadservices.com/pagead/conversion.js	60 minutes
https://www.googleadservices.com/pagead/conversion_async.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://marketinglandevents.com/.. /rm_api_style.css?ver=3.0.4.1	2 days
https://marketinglandevents.com/.. /rm_api_style_print.css?ver=3.0.4.1	2 days
https://marketinglandevents.com/.. /main.css?ver=20151001	2 days
https://marketinglandevents.com/.. /6EF6C93FECA260607.css	2 days
https://marketinglandevents.com/.. /style.css?ver=20151001	2 days

Speed test – Images

File size of all images combined

711.93KB

Image optimisation

You can save 65.5KB (50% compression) by optimising the images below:

By lossless compressing the https://marketinglandevents.com/_images/events/london_keynote.jpg you can save 43KB (55%) data.
By lossless compressing the https://marketinglandevents.com/.. /tmm_2.jpg you can save 16.1KB (49%) data.
By lossless compressing the https://marketinglandevents.com/.. /seearchengineland_white.png you can save 3KB (68%) data.
By lossless compressing the https://marketinglandevents.com/.. /smxuk18_125x125_blog_partner.jpg you can save 1.3KB (20%) data.
By lossless compressing the https://marketinglandevents.com/_images/logos/ftr-sel-white.png you can save 1KB (20%) data.
By lossless compressing the https://marketinglandevents.com/_images/logos/ftr-ml-white.png you can save 1,009B (23%) data.

Links

We found a total of 42 different links.
Internal links: 35
External links: 7

External links:

Link text (anchor)	Link strength
SMX Munich
SMX London
http://www.facebook.com/pages/SMX-London/116561825029309?ref=ts
http://www.youtube.com/user/SMXLondon?blend=22&ob=5
http://maps.google.se/maps?f=q&source=embed&hl=se&geocode=&q=T...
http://www.risingmedia.com
Rising Media Ltd.

Internal links:

Link text (anchor)	Link strength
http://smxstockholm.se
SMX Stockholm
Register
Agenda 2013
Agenda overview 2013
Day 1, 2013
Day 2, 2013
Speakers 2013
Exhibition 2013
All Exhibitors and Sponsors 2013
Sponsor/Exhibit 2015
Venue 2013
Contact
Julius van de Laar
FROM STORYTELLING TO MICROTARGETING: HOW TO CRAFT YOUR MESSAGE, FRAME THE DEBATE AND ENGAGE YOUR AUDIENCE IN THE DIGITAL AGE
read more
Markus Sandelin
Joakim Ditlev
Kristjan Mar Hauksson
Magnus Nilsson
http://smxstockholm.se/newsletter
http://smxstockholm.se/register
München Bryggeriet (Munich Brewery)
http://smxstockholm.se/stockholm2013/sponsors/#181
http://smxstockholm.se/stockholm2013/sponsors/#373
http://smxstockholm.se/stockholm2013/sponsors/#536
http://smxstockholm.se/stockholm2013/sponsors/#19
http://smxstockholm.se/stockholm2013/sponsors/#506
http://smxstockholm.se/stockholm2013/sponsors/#212
http://smxstockholm.se/stockholm2013/blogpartner
Become an Official Blog Partner!
SMX Stockholm 2010
SMX Stockholm 2011
Sales
Contact

Website security

213.133.104.165

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of searchengineland.se